SEO & Google Secure Search

Back in October Google announced their new Encrypted Search for Logged-in Users. We immediately started to research how this change would effect SEO. According to Adobe, “Natural search keywords and search engines will be under-reported in SiteCatalyst. If you’ve implemented organic search integration in SearchCenter you will see a reduction in organic search term traffic. However, SearchCenter paid keyword data is not affected.”

We have been tracking this change (in my neck of the woods) and have seen the effect that Adobe predicted on our Natural Traffic data. So far, we’ve noted a small percentage (10-15%) of our natural keywords now showing up as “Keyword Unavailable” in SiteCatalyst.

So, essentially the small percentage of users who are logged into Google and searching for our site, are using keywords we are no longer privy to. Although this is a small number now, I can imagine that with the expansion of Google accounts we will only see this number rise, making the job of the SEO expert that much more difficult.

Alright Google –

The Future of Mobile SEO

A great new white paper has been released by Michael Martin and Craig Macdonald at Covario on the future of Mobile SEO titled,
Business Case and Strategy for Executing Mobile SEO Programs in Large Advertisers.

This document has a lot of great research and predictions on what the next few years hold for Mobile/Smartphone/Android and Tablet search. My favorite part is found at the very bottom of the last page in Appendix 3:

Mobile SEO checklist

1. Google Places page for each “brick & mortar” business location.
2. Mobile User Agent detection segmented by feature phone, smartphone & tablet.
3. Site strategy for feature phone, smartphone & tablet rendering.
4. Have a page for each business location & properly optimized for mobile.
5. Smartphone & tablet specific rendering on the same desktop URL.
6. Feature phone rendering on an m. subdomain or /mobile subdirectory.
7. Declare the correct mobile DocType for each feature phone URL.
8. Use of microformats to better delineate the correct address & phone number for each business location.
9. Mobile XML sitemap & its submission to search engines for feature phone URLs.
10. Use of HTML5 on the desktop site to replace or supplement the business mobile app strateg

Google is as a Google does

Google announced their new “Search, plus your world” algorithm change this week. First of all I’d like to say that I totally called this. Am I a SEO Hipster, perhaps. However, I think it’s pretty obvious what Google is going for here. They are forcing end-users and businesses to use their floundering Google Plus social network by integrating it with their search engine results. Seems like a fairly simple and straightforward move. Although they aren’t officially releasing any numbers, I’m sure that this will ensure the continued existence of Google+, for a bit longer any way.

Learn more at Google’s Offical Blog.

Read more on the effects this will have on SEO.

SEO for YouTube Videos

Beginning with Google’s purchase of YouTube in 2006 the video service has increasingly become an integral part of any good SEO plan. According to Avinash Kaushik, Co-founder of Google, 85% of the US Population has watched a YouTube video.

Therefore, I thought it would be helpful to create a guide to my best practices for optimizing videos for uploading to YouTube. This practical guide to producing optimized video material will hopefully garner the SEO boost you are looking for. Let me know if you have any specific questions in the comments section!

1. Do your Research!  Before you even consider creating video content ask yourself these very important questions:

  • What is the most interesting way to present my brand/message in video format? YouTube considers a video “viewed” after 8 seconds. Make sure your video is interesting enough to get the viewer past this “hump”.
  • What are the top keywords that I want to boost with my video?
  • Do I have the time and resources to devote to keeping up a YouTube membership/channel?

2. Once you have decided to move forward and you have outlined your video strategy and content, it is time to get down to the nitty gritty. Optimizing your YouTube video for SEO:

  • Title (99 character limit) – Use your top keywords within the first 3-5 words of the video title.
  • Category – Choose the best possible and most general category for your video (i.e. People & Blogs).
  • Tags – Use your well researched keywords as tags for the video but limit yourself to no more than 10.
  • Description – Use your keywords in the copy of your description, include a link to a related website landing page, request viewers rank & share your video.
  • Transcript – Create a transcript of your video for Closed Caption purpose. This can be very time consuming but well worth the extra effort as they are critical to ranking well in YouTube!
3. Share your video with the world! Include links to your video on multiple outlets:
  • Press Releases
  • Facebook fan page
  • Twitter feed
  • Embed on website pages (where applicable)
4. Participate in the YouTube community. Member activity affects video rankings
  • Monitor the video comments & respond to viewers.
  • View, rank and comment on other YouTube videos.
  • Link with other related videos by creating Playlists.

The Search That Pays

Paid Search is a tricky area in which to give advice because each AdWord campaign has to be specifically tailored. However, there are a few areas in which some general guidelines can be applied.

Keywords: When you are outlining your list of keywords for your paid search campaign it is always better to start with a large and all encompassing list of keywords and then refine it down. Really put the effort into drilling down your list until you get a small but very effective list where each keyword is focused on a particular audience or demographic.

Remember that people, in general, are pretty bad spellers. Your’s truly included!

Landing Pages: Make sure that your landing pages are high quality and have a very specific call to action! You campaign’s landing pages should be loaded with relevant content, but not the home page! Link your landing pages to pages on your site that are already popular and vice versa. This will increase the site’s overall traffic.

Create Multiple Versions: After you create multiple versions of the ads you can then take advantage of Google’s tools which allow you to rotate multiple versions of the ad in a single ad group. Test different versions of the ad text to see which version works best and use this information to build a better version of the ad.

Track & Modify: Using Google’s Analytics tools you can tack the “hits” that are derived from your paid campaig. This will help you asses which keywords are working and create a list of “negative” keywords – keywords that you DO NOT want to be part of your paid search. You can also use this information to updated your landing pages and update your bidding costs.

Hopefully this information will allow you to create the most successful AdWords campaign and get the best ROI (Return on Investment).

Everything You Ever Wanted to Know about Web Terms…

So, one of the first things I cover in my web 2.0 courses is terminology. There are a whole lot of terms and acronyms floating around out there and most people have no real idea what they mean. In this week’s post I am attempting to enlighten the non-techie masses by offering a list (and it’s a big one!) of all of the web terms* I think you should know. Enjoy!

A | B | C | D | E | F | H | I | K | L | M | O | P | S | U | V | W | Z

Abandonment: When you lose a visitor. Let’s say you have a process on your website, a form perhaps. If this form has three pages but people keep bailing when they reach the second page, you have an abandonment issue on your hands.

Actionable Data: This is when you look at your anaylitics report and say to yourself, "Yeah? So What?" Actionable data is information that allows you to make a decision or can be made use of in an advertising campaign or site re-design.

Acquisition: This is the process of getting people to visit your site. If you run a banner ad on CNN, let’s say and it drives 50 new visitors to your site this is known as an acquisition.

Aggregate Data: A summary of collected information in a web analytics report. This is the "Macro" aspect of analytics, not what the individual user is doing what "Everybody" is doing on your site.

Authentication: When you require the user to enter a username and password in order to view areas of your site.

Anchor Tag: This is a piece of HTML that works as a bookmark on the page the user is on so they can skip down to the information they wish to see. An example of this would be the alpha-index at the top of this post!

Bandwidth: Measure of the traffic on a site. This is important because webhosts charge based on your bandwidth. When a popular site "crashes" it’s generally because the owner has not paid for enough bandwidth and the webhost takes the site down because there is more traffic on the site than the server that hosts it can handle.

Banner Ad: An advertisement embedded on a web page usually intended to drive traffic to a different website by linking to the advertiser’s site.

Bot: Abbreviation for robot (also called a spider). It refers to software programs that scan the web. Google uses bots for indexing web pages for the purpose of page rank and listing in their search engine.

Bounce Rate: The percentage of entrances on a web page that result in an immediate exit from the web site. Bounce Rate = Single Page Visitors/All Visitors

Cookie: A cookie (also tracking cookie, browser cookie, and HTTP cookie) is a small piece of text stored on a user’s computer by a web browser. A cookie consists of one or more name-value pairs containing bits of information. However, this has become a catch-all term for all of the data that is downloaded to your computer when you visit a website (I guess because it’s sounds better than "Temporary Internet Files")

Conversion: When a visitor to your site becomes a customer!

CPC (Cost Per Click): It is what you pay each time someone clicks on a banner ad you have placed on another site.

CTR (Click Through Rate): The Click Through Rate shows how many people clicked on your banner ad amongst all of the people who were exposed to the ad (visited the page it was on).

Dashboard: A web analytics dashboard provides all of your critical metrics in one place to help you understand the health or performance of your business.

Directories: A type of search engine where listings are gathered or reviewed by humans, rather than by search engine crawlers. would be an example of a popular directory.

Domain: An area in the Internet specified by a URL address. The top-level domain is at the end after the dot and the second-level domain comes before it, and shows where in the top-level domain the address can be found. For example in, ".com" is the top-level domain and "lilldesign" is the second level domain.

Doorway/Landing/Gateway/Bridge/Jump Pages: These are generally pages that are created for the purpose of cross promotion with another site. If I had an article in the Washington Post (yeah, right…I wish). I may provide them with a link that doesn’t go to my homepage, but rather a page that says "Welcome Washington Post Readers" with custom links just for the areas those readers may be interested in.

Entry Page: The first viewed page on a visitor’s path through a site.

Exit Page: The last page viewed on a visitor’s path through a site.

Frequency: The number of times a visitor has visited a site during a reporting period. Average Frequency is the average of frequencies of all the visitors during the reporting period. Frequency is a retention metric and is part of RFM (recency, frequency, monetary) analysis.

Hit: One visit to one page by one visitor.

HTML: HyperText Markup Language. The standard code used by web programmers.

HTTP: Hyper Text Transfer Protocol.

Index: This should be the name of your homepage, as in The purpose of this is that this is where almost all web-crawler bots start looking for information to record.

Inbound/Back Link: A text or graphical hyperlink from another site to your site. Google and other search engines’ algorithms consider a site’s popularity based on the quality and quantity of inbound links from relevant third party sites to help determine search positioning (page rank).

IP Address: Internet Protocol address is used to identify a computer connected to the Internet. Find yours out by going to Google and typing in "What is My IP Address"

Keyword/Keyphrase: Keywords are words, which are used in search engine queries. Keyphrases are multi-word phrases used in search engine queries. SEO is the process of optimizing web pages for keywords and keyphrases so that they rank highly in the results returned for search queries. See "The Building Blocks of Excellent SEO!"

Link: On a web page, text or an image that has been coded to take a browser from one page to another or from one site to another.

Local Search: Search engine results constrained by region/location, based on the searcher’s location or intent. Such as Google Maps local search results, which may include business ratings, reviews, maps, website link and driving directions.

Meta Search Engine: A search engine that gets listings from two or more other search engines, rather than through its own efforts.

Meta Tags: Information placed in a web page not intended for users to see but instead which typically passes information to search engine bots, browser software and some other applications. Esentially the bread and butter of SEO!

Meta Description Tag: Allows page authors to say how they would like their pages described when listed by search engines.

Meta Keywords Tag: Allows page authors to add text to a page to help with the search engine ranking process.

Metrics: Metrics are the information that is measured by analytics providers like Google Analytics or Adobe Omniture.

OCR: Organic Click Rate. People have clicked on a link on their own, without encouragement from paid advertising.

Opt-in: This permission-based email communication requires customers to verify the opt-in method before their e-mail addresses can be used to communicate with them.

Organic/Natural Listings: Listings that search engines do not sell (unlike paid listings). Instead, sites appear solely because a search engine has deemed it editorially important for them to be included, regardless of payment. This is the Holy Grail of SEO.

Organic Search: A type of search in which web users find sites having unpaid listings, as opposed to using the pay-per-click advertisement listings displayed among the search results.

Outbound Links: Links on your website leading to other web pages on a different domain.

Portal: Designation for websites that are either authoritative hubs for a given subject or popular content driven sites (like Yahoo) that people use as their homepage. Most portals offer significant content and offer advertising opportunities for relevant sites.

PPC (Pay Per Click): An advertising model where advertisers pay only for the traffic generated by their ads.

PageRank: Google’s trademark for their measure of link popularity for web pages. Install the Google Toolbar if you want to see you website’s PageRank

Page: A single HTML section of your website. Meaning that it opens with an HTML tag and then closes with an HTML tag.

Page Tag: A piece of JavaScript code embedded on a web page and executed by the browser when the page is viewed.

SEM (Search Engine Marketing): SEM encompasses SEO and search engine paid advertising options (banners, PPC, etc.)

SEO (Search Engine Optimization): SEO covers the process of

  • making web pages search engine friendly
  • making web pages relevant through desired keywords

SERP (Search Engine Results Page/Positioning): This refers to the organic (excluding paid listings) search results for a given query.

Spam: In the SEO vernacular, this refers to manipulation techniques that violate search engines Terms of Service and are designed to achieve higher rankings for a web page. Obviously, spam is bad…you don’t want to be spam, no matter how much Monty Python likes is!

Splash Page: Splash pages are introduction pages to a web site that are heavy on graphics (or flash video) with no textual content. These are generally frowned upon in the SEO/SMO industry.

URL (Uniform Resource Locator): Your web address, a means of identifying an exact location on the Internet.

Unique Visitor: A visitor that interacts with a site. They may interact more than once, but within analytics reporting, they are only counted one time.

Viral Marketing: Any marketing technique: i.e. YouTube Video, Facebook push, Digg article, etc. that gets users to share the marketing message with others.

Visitor: An individual that visits your website. A visitor, unlike a unique visitor, is counted everytime they visit your site.

Visitor Session: What a visitor does while on your site. The session ends when the visitor leaves the site.

Web 2.0: The use of World Wide Web technology and web design that aims to facilitate creativity, information sharing, and, most notably, collaboration among users. These concepts have led to the development and evolution of web-based communities and hosted services, such as social-networking sites, wikis and blogs.

Web Analytics: The measurement of data as it relates to your site, including the behavior of visitors, the amount of traffic, the conversion rates, user experience, and other information to help you continually improve your site toward a set of objectives.

Zero-page Visit: A visit that included no page views. This is possible if a visit consisted of at least one request for a non-page file (such as a graphic) but no page files (such as .htm, .asp, .jsp, or .cfm.)

*Information pulled from Measure Up’s SEO Glossary and WebTrends: The Fundamentals of Web Analytics Glossary. Visit these sites for more information.

Top 5 Digital Marketing Tips for Nonprofits

With the economy ever so slowly pulling us back out of the depths of the recession it is hard to deny that one of the hardest hit areas has been the nonprofit industry. My own husband, Development Director for Peace Neighborhood Center, has been sweating the economic downturn for the better part of the last three years. While people are continuing to guard their pocketbooks with tenacity of the proverbial junkyard dog, how is an upstanding and well-meaning nonprofit supposed to survive?

Luckily there are several excellent online services that can help the nonprofit industry in getting it’s message out and getting those desperately needed donations rolling back in. Here are my top 5 suggestions to get you started!

  1. Facebook Causes: The Facebook Causes Application allows you to create an online presence for your non-profit in a matter of minutes. The process is streamlined and easy to use. Add your mission statement, photos and videos to make your cause known, then get your employees, board members, family & friends to recruit their Facebook friends to your cause. You can even accept donations through Facebook’s built in donation system. The application is open to any U.S. registered 501(c)(3) nonprofit or Canadian registered charity for free.
  2. Join The Pepsi Refresh Project: Now, this one is a hard club to get into, but if you can manage it there are millions of dollars available for the nonprofit who gets the most votes. Pepsi accepts 1000 ideas every month but those slots go quickly. So, you may wish to get your proposal ready and buy a couple of red bulls. You’ll need to stay up late the night before the deadline and submit at 12:01 a.m. No kidding!
  3. Cultivate Planned Giving: Using an online service like Bestow can guide you through the difficult and sensitive area of planned gifts. With available webinars like, “10 Steps to Establishing a Successful Planned Giving Program” this site offers a plethora of educational material along with the opportunity to network with others in the nonprofit community on the topic of planned gifts.
  4. YouTube Your Message: Almost everyone has a video camera these days, many of us have one right in our phone. If you work with youth have them write, direct and perform the video. If you work with animals make a video of one of them doing something terribly cute. Really! That’s all it takes! Once a video goes viral your message will be everywhere. Just be sure to put your nonprofit’s website and mission statement in the video’s description! Then have employees, board members, family & friends share it with the world!
  5. Polish Your Website: If you are going to be putting forth the effort to get your message out to the masses then you will need to have a professional and easy navigable website waiting for their review. Most individuals are savvy consumers these days and will want to do their own research about your nonprofit before deciding to donate. Your website should offer a comprehensive overview of your: mission, history, programs, staff and contact information. Your site should also have a form that accepts secure online donations. This can be set up through a service like PayPal, Acceptiva, Charitable Gift, or Click & Pledge.The other option, which is very popular for getting donations from the 18-35 year old demographic, are text donations. This can be set up through a web service like mGive.

I hope this helps and, as always, I welcome your questions and comments!

The Building Blocks of Excellent SEO!

Relevance is the name of the game when it comes to SEO (search engine optimization). In the early days of Google and other meta-search engines (those are search engines that search multiple databases), websites were rated by the number of times a particular keyword appeared on a website. People caught on to this quickly and would improve their Google rating by creating pages on their site that were just the same keywords repeated thousands of times.

Google caught on to this scheme and changed the system by which they rate websites. Now there are a number of factors that decide where your site lands on the almighty 1st page (if it lands there at all).

  1. The age of your site: Google rates older sites higher. This is due to the fact that these sites have stood the test of time and are not fly by night operations. This may put a new website at a disadvantage, but I will show you ways to counter-act that later. I bring this up because I regularly have clients who want to change their website’s name and url and start “fresh”. This is a terrible idea when it comes to SEO because you will immediately lose all of your “cred” with Google.
  2. Meta Data: This is contained in the HTML code of your site and can be placed there by you or your web designer, but you should spend some time coming up with a well thought out plan first. First, you need a description. This should be no more than 25-30 words, since that is all that will be displayed on the search page. Second, you need keywords. You can have as many of these as you wish. These are the words someone will type into a search engine to find you. You want to use as many versions of keywords as you can: nicknames, misspellings, abbreviations, etc. If you are having trouble coming up with keywords use Google’s AdWords Keyword Generator to get more good ideas.
  3. Content: Yes, what is on your site is important, too. You want the text on your site to reflect the information you placed in your meta data. I’m not saying you need to repeat your keyword list, but you do want plenty of text that mentions the same things. Your navigation (links to the other pages within your site) should also be text (or images with “alt” text) so that Google’s bot can easily find all of the pages of your site.
  4. The MOST important items are Links! Sure you can fill your site with outbound links (links to other websites, images and videos outside your site), but those will only help a little. The real SEO gold is in the in-bound links (getting others to link to your site).
    • You can start by listing yourself on directories like and your local chamber of commerce.
    • You can also do link-exchanges with other companies and individuals you do business with. It’s a, “I’ll scratch your back if you scratch mine” type of agreement. Everybody wins.
    • This is also one of the best ways to use social networking. Put up a Facebook page and link to your site. Start a Twitter account and tweet links back to your site. Put up a Digg article that links back to your site, etc. A really quick and easy way to encourage people to link to your site is by adding an AddThis widget. They are free, look cool and make it SUPER easy for people to link back to you!
  5. Finally, it’s plain old traffic! Get people to the site. One of the best ways to boost your traffic is to offer a coupon. This will not only drive traffic to your site, but also encourage others to link to the coupon and share it with others!

I hope this helps and, as always, I welcome your questions and comments!

Marketing Our New Book – The Sleep of Souls

I am embarking on a new adventure in marketing this month, as my husband and I have just finished the first draft of our new murder mystery, The Sleep of Souls.

This has been a five-year long labor of love for us. We started writing it when we first met and took a “short” four year break to: get married, buy a house, finish a master’s degree and have a baby (who is now two). A couple of months ago we jumped in feet first and got back to writing. All of our efforts culminated last night, when we finished the final chapter and put those sweet, sweet words on the page “The End.”

In a way, I am happy that it took us this long to finish writing it because we now know a whole lot that we didn’t know then. Namely, how to market something like this in the digital world! Our book focuses on the burgeoning technology we see us heading towards in the near future and what perils may arise. Our lead character is based on my father, who is essentially a more mature version of “The Dude” from the Big Lebowski (I’m not kidding!). It was a true pleasure to write and we hope people will enjoy reading it.

However, to get to that point we need to find a publisher, and more importantly an agent. So, we find ourselves in new and somewhat scary territory. I have been diligently reading publisher, agent and book marketing group blogs and have found that it is best to marketing yourself online, long before you get picked up by an agent. So here is what we have implimented up to this point:

We are very excited about diving into this new endeavor and plan to share with your our progress along the way. If you have any tips, contacts or opinions to share we’d love to hear them. Thanks!

The Very Real Dangers of Facebook Community Pages

If you are a reader of my blog you know that I am not one to run screaming every time a new privacy concern is mentioned in the media. I generally like to tout the benefits of becoming an educated consumer and critical thinker, which will keep you safe in most situations. However, that is not the case here.

Let me start by telling you a little story. My husband and our best friends were out on the town recently and found ourselves in a very cool little jazz club in downtown Detroit. Both my best friend and I put up posts on our Facebook pages about how awesome the place was, and my friend posted some pictures. Now, as much as we liked this place neither of us felt it necessary to create a fan page, group or the like. Yet, Facebook felt differently. With in a few seconds (I’m not exaggerating here, I’ve tested it). A community page was created, with our posts and my friends pictures. It was linked to a Wikipedia entry about the club and quickly people were hitting “Like” and reading our comments.

The concern lies in the fact that ALL of my posts are supposed to be behind the privacy wall. I have set my security settings to the highest level and I don’t allow anyone other than my friends to see what I have written. However, there were my posts for anyone in the community to see. I even logged out and searched for the page on Google. Sure enough, there were my comments for anyone to see!

Ever mentioned a singer you like, an employer you don’t, posted a picture of you and your kids at the zoo. These items are no longer SAFE! Facebook is putting them on a page for the whole world to see without your permission! So if you type, “God, I felt so fat trying on dresses today at Old Navy”, Boom….anyone searching for “Old Navy” anywhere on the web can read your “private” post.

Just imagine complaining to your friends about your employer and having your post appear on your EMPLOYER’S Community page!!!! You can read more in this note from the Community pages violate our privacy! group.

Scared yet? You should be, especially if you work in marketing! I was on a conference call today with marketing professionals from across many different industries. There were major privacy and legal concerns voiced from all involved. Facebook and Wikipedia have been unresponsive to almost all of these company’s pleas for assistance with this issue. The worst part is that there is no message on these Community pages that they are not the official page of the company and no indication that the subject of the page has NO control over it’s contents.

So, what can you do about this? Well, some people are leaving Facebook all together. I am not ready to do that just yet. However, I will be joining the June 6th Facebook protest by not logging in or interacting with Facebook in any way on that day! You can also spread the word by Tweeting the following, “Please help spread the word about #FacebookProtest. Join us today!”

As always, your comments and thoughts are welcome!

The Essence of Social Media Advice for Business Leaders

The Esscence of Social Media for Business

This morning I hosted an online Social Media Forum for my employer. Speakers from Google, Edelman, and industry leaders across the company in Real Estate, Finance and Legal were featured. Here is the gist of what was covered:

Choose a Path
To follow the technology or to follow the trend, that is the question. Our experts say that the most important aspect of social media is getting the biggest “bang for your buck” therefore you need to follow the people rather then the technology. Sorry, Foursquare…see you when you have 10 million users!

Be Accessible and Diligent
As illustrated in the image above the consumer’s expectations have changed. No longer do we expect to have to search out knowledge or knowledgeable people. It used to be that customer’s who had a negative experience with a company or product would first contact the customer service line, then write a letter of complaint and THEN use social media to express their frustration. Now it is often the case that customers will turn to social media first! This means that if a company is not diligent in their social media presence a negative user-driven conversation can quickly spread online.

Choose your Battleground
There are so many outlets in the world of social media and subsequently users often face a deluge of information from a myriad of sources. It is important to create a portal through which your customer can easily navigate all of your offerings online. This may be your website, a YouTube Channel, Facebook Fanpage, or Twitter Feed. You can absolutely have a presence in multiple areas of the social media experience but to get the greatest ROI it is best to focus you efforts in one location and use the other mediums to link back to your “portal.”

The Old Rules Still Apply!
Yes, the social media is relatively new to the business world but not new enough for there to already be a slew of laws already on the books regarding the sharing of information. The SEC AND FCC have many rules about what businesses can and can not share online. Just because you are online does not mean the old rules do not apply!

Know the New Rules Too!
In December 2009 the FTC issued new rules which boil down to this:

  1. Disclose when you are being compensated–whether you are being paid for the endorsement and/or have been give free sample of the product (traditionally known as “not-for-resale” copies).
  2. Be truthful in your statements…and make sure they can be substantiated.
  3. Speak from actual experience–meaning you can’t just regurgitate the sponsor’s marketing speak if it isn’t an actual experience, opinion, or belief of your own.

This information comes from the article New FTC Rules for Social Media! by Go-To-Market Strategies.

Keep Learning
There are so many great resources out there and with-in your company and community as well. As the old adage says, “Why re-invent the wheel?” Reach out to your colleagues, employees and industry leaders to get ideas and inspiration.

As always, I hope this was helpful and I will respond to any questions in the comments area!